The streaming space has become so crowded that it’s exhausting to think about why any firm would wish to break in now, however that’s apparently what Chick-fil-A (sure, the quick meals chain) is planning on doing.

Deadline stories that Chick-fil-A is working with a number of production companies and traditional studios to create a number of unique reveals for a streaming platform debuting someday later this yr. Initially, the restaurant is alleged to be centered on family-friendly unscripted programming, together with a sport present produced by Glassman Media and Sugar23. However down the road, the at the moment unnamed service may additionally function unique scripted collection, animation, and content material that’s both licensed or acquired from different leisure outfits.

On its face, the thought of the corporate launching a whole streaming service full of feel-good tales simply to promote hen is a bit odd. Nevertheless it feels necessary to keep in mind that Chick-fil-A is owned by the Cathy household, whose independently managed belief was instrumental in the foundation of Trilith Studios — the Atlanta studio most well-known for its frequent work for Marvel. Chick-fil-A’s company ties to the leisure business make this sort of transfer considerably simple to wrap your thoughts round, to a sure extent, but it surely’s a lot more durable to think about individuals really wanting to enroll in one more platform that’s most likely going to be full of commercials.